Humor Podcasts: Shitty Jobs Part 1 & 2.

(Click the above sound images to link to our talk audio segment.) Ashton Deroy & Alana Skye are up to their old shenanigans again. Ashton Deroy plays an outhouse cleaner, Alana Skye is a Private Investigator and the SoundCloud was recorded at a Tea Shop in Newmarket.  Background: Alana Skye & Ashton Deroy took theContinue reading “Humor Podcasts: Shitty Jobs Part 1 & 2.”

Sales is King, Marketing is jester

If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to: Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom takingContinue reading “Sales is King, Marketing is jester”

What your Shopify Store actually needs when you start?

If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.  Logo  Facebook ads Shop  That would be the easy solution if that actually did anything at all. Here is what you actually need when youContinue reading “What your Shopify Store actually needs when you start?”

If no one else is buying it, are you buying in to your brand?

You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’tContinue reading “If no one else is buying it, are you buying in to your brand?”

Swan Whispers Asmr new logo

Ashton Deroy writes: We got the new logo up for the Swan Whispers ASMR website Friday. We are still awaiting some of her new artwork and we will be working to build a product line for the media. My prediction for this media is that our Key Performance indications will have a much stronger yearContinue reading “Swan Whispers Asmr new logo”

Advice for developing a target audience

When you are doing a digital media campaign for a brand what do you need to do? you need to decide who to target. I would say the most important target factors to consider are geography & age. The rest is all just gravy, especially if you approach your marketing from a 0 sales perspective.Continue reading “Advice for developing a target audience”

Should I use a loan to finance my Shopify Business?

No…  Oh I am sorry do you want more? To start most of these businesses are not needs based businesses. Meaning the behavior of your customers are too unpredictable to depend on. Secondly what if the platform changes? Or what if the digital method of converting customers change? The answer is no, it is notContinue reading “Should I use a loan to finance my Shopify Business?”

Ashton Deroy’s Story an example of storytelling on the web.

How can I tell you guys that you need to create a story for your shop without telling my own story? That is my specialty I love stories!  What is Ashton Deroy’s story?  Born in 1993 Diagnosed with autism in approximately 2001.  In 2008 I decided I wanted a career in Business & websites. IContinue reading “Ashton Deroy’s Story an example of storytelling on the web.”

5 Tools you need to be on in 2018

Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are toolsContinue reading “5 Tools you need to be on in 2018”

Less is more

Hey Shopify Users, Welcome to the summary of my Less is more presentation.  In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore offContinue reading “Less is more”