Advice for developing a target audience

When you are doing a digital media campaign for a brand what do you need to do? you need to decide who to target. I would say the most important target factors to consider are geography & age. The rest is all just gravy, especially if you approach your marketing from a 0 sales perspective.Continue reading “Advice for developing a target audience”

“All Marketers really are embellishers.” My thoughts on Seth Godin’s All Marketers are Liars/Story Tellers. book.

Hello Readers, Thank you for checking out my website for the new ePortfolio format. This will be my 1 millionth ePortfolio. I drastically embellish of course… That is really what marketing is all about. Despite what this book says about telling authentic stories, I would say the author himself is not a very authentic person. Continue reading ““All Marketers really are embellishers.” My thoughts on Seth Godin’s All Marketers are Liars/Story Tellers. book.”