Should I quit my job to manage my online store?

Most Shopify users may as well be making minimum wage to under minimum wage. Only the smallest percent of survey Entrepreneur drop shippers make a killing. Sorry to burst your bubble but this is not the time to be an online Entrepreneur. Sadly I think the time you wanted to get on and off theContinue reading “Should I quit my job to manage my online store?”

Sales is King, Marketing is jester

If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to: Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom takingContinue reading “Sales is King, Marketing is jester”

What your Shopify Store actually needs when you start?

If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.  Logo  Facebook ads Shop  That would be the easy solution if that actually did anything at all. Here is what you actually need when youContinue reading “What your Shopify Store actually needs when you start?”

If no one else is buying it, are you buying in to your brand?

You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’tContinue reading “If no one else is buying it, are you buying in to your brand?”

Shopify, The personal seller’s guide to success.

Contact: Ashtonderoy@gmail.com or sms 647-850-6802 in Toronto only Hi I am Ashton Deroy, thank you for checking out my resources for small web-based business management. What is the purpose of this lesson? We want people to stop focusing on creating small business brands. Instead, do what I do and create personal selling brands. Why am IContinue reading “Shopify, The personal seller’s guide to success.”

5 Tools you need to be on in 2018

Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are toolsContinue reading “5 Tools you need to be on in 2018”

Less is more

Hey Shopify Users, Welcome to the summary of my Less is more presentation.  In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore offContinue reading “Less is more”

Media planning, How to sell on Shopify?

Media planning is a nightmare on the internet. Not because there are too few options. Just because there are many options and the average small business owner uses three. here are the three people think they need: Instagram + Facebook Google YouTube TumblR Blog Anybody setting up a small business thinks as long as theyContinue reading “Media planning, How to sell on Shopify?”